Dear Members,
I’m writing to tell you
about some exciting new changes at Community First Credit
Union. Your credit union has experienced stable growth
and success in recent years, and with this success comes
some changes for the better. This summer, the name of
Community First Credit Union will change to Magnify.
Our new name reinforces
our fresh, new focus: “Simplify banking. Magnify
life.” We’re here to provide you with the tools
you need to realize your financial dreams – quickly, conveniently,
and with a smile. So you can spend more time living your
life to the fullest.
While our name is changing,
we remain the same credit union that has been serving
the people of Central Florida since 1950. The same management,
same staff, same friendly service that you’ve come to
know. And perhaps most importantly, the same owners –
YOU. Unlike many banks in recent months, we are in a stronger
financial position than ever before. Your credit union
continues to post strong earnings and is well-capitalized.
Because we are a not-for-profit financial cooperative
with no stockholders to pay, we invest these earnings
into “magnifying” our service to our 8,800 member/owners.
To illustrate this point, I’d like to tell you about some
of our latest initiatives:
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On February 19, we
opened the Green & Gold Branch
at George Jenkins High School in Lakeland. This innovative
new branch is run by the students and is open to all
students, staff and faculty at the school. Our goal
is to educate these students in all aspects of financial
management.
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This summer, we’ll
open another student branch at Traviss Career Center
in Lakeland. This full-service branch includes a drive-thru
facility, and will be staffed by students as part
of a certified teller training program. It will be
open to the general public, as well as to the students,
staff and faculty of Traviss Career Center.
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Also this summer,
we’ll unveil a new state-of-the-art, full-service
branch in South Lakeland. This flagship branch is
aligned with our goals of financial education and
environmental awareness. It will be the first building
in Polk County to achieve a LEED (Leadership in Energy
and Environmental Design) gold level of certification.
It will also be the first net-zero energy commercial
building in Florida. This extraordinary facility will
challenge your perceptions of what a credit union
branch can be. We’ll tell you more about its innovative
and fun-filled offerings as we move closer to the
grand opening.
As you can see, it’s an
exciting time to be a member of Community First Credit
Union, soon to be Magnify. We hope that
you will embrace and enjoy our new name as much as we
do. And we hope to see you at one of our new branches
very soon. We exist to help you simplify your banking,
and magnify your life.
Best Regards,
John Santarpia,
President/CEO |